The highest award the AVID Soccer presents each year is for the Innovative Product.  This is the product that did the most to change soccer in the past year.  Our nominees include the WPS, Lotto's custom kit and the Concave striking plate.

Lotto has created a nearly infinitely variable design in the manufacture of their new Team Sport line of kit.  The innovation is the method of manufacture that allows the entire jersey surface to be screened.  This presents the opportunity for teams or clubs to create a truly unique kit.  Teams can encorporate their logo into the entire jersey, incorporate a sponsor logo or create special event jerseys.

We have extolled the benefits of the Concave design as have many others.  The special kicking plate provides a large sweet spot and can improve the stike of players at any level.  Our testers are still using the PT+ over many of the other boots we have tested.  Even John O'Shea is now wearing them.

You might wonder why we would nominate the Women's Professional League for an innovation award.  The answer is the approach.  The WPS has tied itself to the MLS allowing for shared stadium use, share revenue streams, cross-promotion, etc.  They also avoided the biggest flaw in the MLS system by allowing individual ownership.

To vote, add your comments here or send them to the Review Desk.  Voting will close on January 22, 2010.  Winners will be announced shortly afterwards.