ASER 2009 Innovative Product of the Year Nominees

The highest award the AVID Soccer presents each year is for the Innovative Product.  This is the product that did the most to change soccer in the past year.  Our nominees include the WPS, Lotto's custom kit and the Concave striking plate.

Lotto has created a nearly infinitely variable design in the manufacture of their new Team Sport line of kit.  The innovation is the method of manufacture that allows the entire jersey surface to be screened.  This presents the opportunity for teams or clubs to create a truly unique kit.  Teams can encorporate their logo into the entire jersey, incorporate a sponsor logo or create special event jerseys.

We have extolled the benefits of the Concave design as have many others.  The special kicking plate provides a large sweet spot and can improve the stike of players at any level.  Our testers are still using the PT+ over many of the other boots we have tested.  Even John O'Shea is now wearing them.

You might wonder why we would nominate the Women's Professional League for an innovation award.  The answer is the approach.  The WPS has tied itself to the MLS allowing for shared stadium use, share revenue streams, cross-promotion, etc.  They also avoided the biggest flaw in the MLS system by allowing individual ownership.

To vote, add your comments here or send them to the Review Desk.  Voting will close on January 22, 2010.  Winners will be announced shortly afterwards.

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  • 31 Dec 2009 tommy wrote:
    concave plate is my vote for most inovative idea
    Reply to this
  • 3 Jan 2010 Sandi wrote:
    I vote Conacave as the most innovative football product and also the best boot for 2009.

    Regards,

    Sandi
    Reply to this
  • 20 Jan 2010 Caitlin wrote:
    Concave for sure! They are they only ones to innovate like that in the last 30 years!
    Reply to this
  • 26 Jan 2010 Steve wrote:
    I vote Concave - Love the boots. Strike plate is so goood i feel like I am cheating sometimes with the accuracy I get!
    Reply to this
  • 26 Jan 2010 Pat wrote:
    Concave is the best out there! Its all my kids use!
    Reply to this
  • 4 Feb 2010 Andy wrote:
    Can't believe how good the Concave boots are,this is a serious concept that works,I thought the big brands new it all, You have to try these boots to believe how good the Power and accuracy side of things are - Good luck Concave, you have won my brother and I over.
    Reply to this

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